Monday, December 7, 2009

3D Computer Graphics Competition

Vamos, 3D geniuses, Wacom announced its Celebrate 3December International Competition; deadline to submit works is January 31, 2010, so better hurry!!

Wacom’s vision to bring people and technology closer together through natural interface technologies has made it the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The 3December contest is the annual worldwide celebration of 3D computer graphics and the artists who create them. This competition theme is open for a tremendous breadth. Every game. Every film. And every design has a story to tell. Please tell us a unique and personal story. Find a unique way to convey your story and submit it as your entry. Choosing either a graphic or video format, and your favorite Autodesk 3D tool of choice. Contest is open world-wide excluding residents of Quebec, Cuba, Iran, Myanmar (Burma), North Korea, Sudan, and Syria. Unlimited number of entries per person. No entry fee.

Our graphic designers are too busy creating outdoor free standing business signs for Christmas, but we'd be rooting for you guys.

Check out the prizes here, http://3december.wacom.com/prizes dudes, that's not something to be neglected :))). Good luck.












http://3december.wacom.com/

Wednesday, November 25, 2009

Demonstrating the Gutenberg printing Press

Demonstration of the Gutenberg printing press at the International Printing Museum in Carson, California at 315 Torrance Blvd.



By the middle of the 15th century several print masters were on the verge of perfecting the techniques of printing with movable metal type. The first man to demonstrate the practicability of movable type was Johannes Gutenberg.

(c.1398-1468), the son of a noble family of Mainz, Germany. A former stone-cutter and goldsmith, Gutenberg devised an alloy of lead, tin and antinomy that would melt at low temperature, cast well in the die, and be durable in the press. It was then possible to use and reuse the separate pieces of type, as long as the metal in which they were cast did not wear down, simply by arranging them in the desired order. The mirror image of each letter (rather than entire words or phrases), was carved in relief on a small block. Individual letters, easily movable, were put together to form words; words separated by blank spaces formed lines of type; and lines of type were brought together to make up a page. Since letters could be arranged into any format, an infinite variety of texts could be printed by reusing and resetting the type.

By 1452, with the aid of borrowed money, Gutenberg began his famous Bible project. Two hundred copies of the two-volume Gutenberg Bible were printed, a small number of which were printed on vellum. The expensive and beautiful Bibles were completed and sold at the 1455 Frankfurt Book Fair, and cost the equivalent of three years' pay for the average clerk. Roughly fifty of all Gutenberg Bibles survive today.

In spite of Gutenberg's efforts to keep his technique a secret, the printing press spread rapidly. Before 1500 some 2500 European cities had acquired presses. German masters held an early leadership, but the Italians soon challenged their preeminence. The Venetian printer Aldus Manutius published works, notably editions of the classics.

The immediate effect of the printing press was to multiply the output and cut the costs of books. It thus made information available to a much larger segment of the population who were, of course, eager for information of any variety. Libraries could now store greater quantities of information at much lower cost. Printing also facilitated the dissemination and preservation of knowledge in standardized form -- this was most important in the advance of science, technology and scholarship. The printing press certainly initiated an "information revolution" on par with the Internet today. Printing could and did spread new ideas quickly and with greater impact.

Printing stimulated the literacy of lay people and eventually came to have a deep and lasting impact on their private lives. Although most of the earliest books dealt with religious subjects, students, businessmen, and upper and middle class people bought books on all subjects. Printers responded with moralizing, medical, practical and travel manuals. Printing provided a superior basis for scholarship and prevented the further corruption of texts through hand copying. By giving all scholars the same text to work from, it made progress in critical scholarship and science faster and more reliable.

AMAZON's Logo History


On the left is the Amazon's first gateway page. Note the logo of the company that has became "just" an on-line bookseller with a totally crazy idea, conceived by Jeff Bezos, to sell everything to everyone.

If you'd like to have more fun with Amazon's history, check this out:
http://bit.ly/6um7Ltum7Ltum7Lt

Amazon's site as it appeared on December 12, 1998.


If you wish to check out the history of any site just go here:

http://web.archive.org/ type in the URL you wish to travel to the past to and in a heartbeat, you're there.




But let us go back to the Amazon's logo story:

appeared in 1998 but did not have any real message. Yes, the circle might bee seen as something that encircles the world / offers everything in a magic mandala, but did not hold water and was abandoned and replaced with this logo:


I can almost hear how Jeff Bezos's brain has CLICKED!! (or his logo designer) at that moment. We sell everything from "A" to "Z" and that message was there, in the very name of "Amazon" but somehow hidden. The next step from the generic yellow line to the arrow from "A" to "Z" was logical and voila!!, now we have one of the most recognizable logos:

LANA FLORES -- Houston Design Competition Winner

Lana Flores, a graphic communication sophomore at the University of Houston, won first place in a national college media competition for her advertisement design for UH Dining Services. The ad was published in the spring 2009 edition of The Daily Cougar’s Green Guide special section.

The ad, headlined "Serving Green Ideas," received a 2009 Advertising Award, First Place Display Ad, from the Associated Collegiate Press. The awards were co-sponsored by Sierra Nevada Media Group. “Lana’s achievement is representative of The Cougar’s 75-year legacy: the pursuit of excellence in the practice of the craft of publishing,” said Matt Dulin, print production manager for Student Publications.

Lana's winning ad:



We at the LookinGlass Media, a graphic design and printing company from Dallas congratulate our neighbourin Lana and wish her all the best.

Tuesday, November 17, 2009

A Free Guide to Outdoor Free Standing Signs


Outdoor Free Standing Signs are one of the best ways to promote your business; they serve as a kind, open invitation to your customers. Outdoor Free Standing Signs let people who you are (your brand, location, contacts) but they are enhancing your brand and public awareness about your business.

Any eye-catching sign, provocative or serene, aimed to call your customer for action or subtle message about your presence, serves your purpose well, it beckon new customers from the street.

Such sign communicate all your important messages: sales of the day, working hours, special deals, a new address, years in business, satisfied customers, you name it. Free standing signs broadcast your company name, brand and presence to everyone who passes the sign.

The pricing and costs of outdoor signs can vary wildly. There are so many different types of signs, so it's best to figure out what your needs are before you start shopping. Ask yourself the following questions:

1. Where do I need to put outdoor signage? You can put signs directly on your building, on your sidewalk, on a pole or in a grassy area,

2. How much can I afford? Establishing a budget is an important step to take before looking for the right business signage.

3. Do I need for customers to be able to find my business at night? If so, an outdoor lighted sign is your best bet.

4. Determine what permanent outdoor signs you need versus temporary signage for special events.

5. Find out your community's codes and standards for outdoor business signs. If you lease your building, consult the owner to find out if they have guidelines or perhaps an existing contract with a sign company.

6. Make sure you've finalized your logo and branding to flow seamlessly from outdoor signage to other collateral materials.

7. Chose your Outdoor Free Standing Signs Company carefully. Ask for their history, the client’s portfolio, and the material they use, the guarantees they provide.

Be bold, be creative and require the same from your printing company. No one settles for the boring sign, no one cares about uninteresting one but a greatly designed, eye-catching and carefully placed sing can make a big difference in your marketing campaigns and helps shape your brand in the most efficient, cost-effective way.

 

 

 

Sunday, November 15, 2009

LookinGlass Media Goes Social


LookinGlass Media combines industry leading software and hardware with experienced graphic artists to provide you with the highest quality at the best prices in the printing and graphics industry.

We have engaged SEO Artworks, a Search Engine Optimization company from Santa Monica, CA to deal with our on-line presence and help us spread the word about out services.

If you would need a Free Outdoor Standing Signs we can do it for you. If your high-school needs, let's say, a High School Yearbook, we can do it for you. We hope this will be fun. See you all back soon!!