Tuesday, November 17, 2009

A Free Guide to Outdoor Free Standing Signs


Outdoor Free Standing Signs are one of the best ways to promote your business; they serve as a kind, open invitation to your customers. Outdoor Free Standing Signs let people who you are (your brand, location, contacts) but they are enhancing your brand and public awareness about your business.

Any eye-catching sign, provocative or serene, aimed to call your customer for action or subtle message about your presence, serves your purpose well, it beckon new customers from the street.

Such sign communicate all your important messages: sales of the day, working hours, special deals, a new address, years in business, satisfied customers, you name it. Free standing signs broadcast your company name, brand and presence to everyone who passes the sign.

The pricing and costs of outdoor signs can vary wildly. There are so many different types of signs, so it's best to figure out what your needs are before you start shopping. Ask yourself the following questions:

1. Where do I need to put outdoor signage? You can put signs directly on your building, on your sidewalk, on a pole or in a grassy area,

2. How much can I afford? Establishing a budget is an important step to take before looking for the right business signage.

3. Do I need for customers to be able to find my business at night? If so, an outdoor lighted sign is your best bet.

4. Determine what permanent outdoor signs you need versus temporary signage for special events.

5. Find out your community's codes and standards for outdoor business signs. If you lease your building, consult the owner to find out if they have guidelines or perhaps an existing contract with a sign company.

6. Make sure you've finalized your logo and branding to flow seamlessly from outdoor signage to other collateral materials.

7. Chose your Outdoor Free Standing Signs Company carefully. Ask for their history, the client’s portfolio, and the material they use, the guarantees they provide.

Be bold, be creative and require the same from your printing company. No one settles for the boring sign, no one cares about uninteresting one but a greatly designed, eye-catching and carefully placed sing can make a big difference in your marketing campaigns and helps shape your brand in the most efficient, cost-effective way.

 

 

 

1 comment:

  1. Any freestanding sign, is perfect if there is no possibility of surfaces signs or any other sign type. This could be because it is against the creating headquarter recommendations or if it is outside. Outside free-standing signs are used to provide path or are placed in gateways. This is a way to emphasize a store, organization or office.

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