AMAZON's Logo History

On the left is the Amazon's first gateway page. Note the logo of the company that has became "just" an on-line bookseller with a totally crazy idea, conceived by Jeff Bezos, to sell everything to everyone.

If you'd like to have more fun with Amazon's history, check this out:
http://bit.ly/6um7Ltum7Ltum7Lt

Amazon's site as it appeared on December 12, 1998.


If you wish to check out the history of any site just go here:

http://web.archive.org/ type in the URL you wish to travel to the past to and in a heartbeat, you're there.




But let us go back to the Amazon's logo story:

appeared in 1998 but did not have any real message. Yes, the circle might bee seen as something that encircles the world / offers everything in a magic mandala, but did not hold water and was abandoned and replaced with this logo:

I can almost hear how Jeff Bezos's brain has CLICKED!! (or his logo designer) at that moment. We sell everything from "A" to "Z" and that message was there, in the very name of "Amazon" but somehow hidden. The next step from the generic yellow line to the arrow from "A" to "Z" was logical and voila!!, now we have one of the most recognizable logos: